Last updated: 27 August 2026
Faith Computing Pty Ltd (ABN 94 138 361 510) trading as Profit Platform
Faith Computing Pty Ltd (ABN 94 138 361 510) trading as Profit Platform (we, us, our) handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This policy explains how we collect, use, disclose, secure and hold personal information through profitplatform.com.au and my.profitplatform.com.au (together, the Platform).
1.1 This policy applies to personal information we handle about:
(a) visitors to our website;
(b) people who enquire about our services;
(c) our subscribers and their staff; and
(d) individuals whose personal information our subscribers store in or send through the Platform.
1.2 Section 3 explains the different role we play for the last of those groups.
Depending on how you interact with us, we may collect:
(a) contact and identity details, including name, email address, phone number, business name and position;
(b) account details, including username, and billing and payment information (card details are handled by our payment processor, and we do not store full card numbers);
(c) content you enter into or upload to the Platform, including your contacts, leads, messages, notes, documents and files;
(d) communications records, including emails, SMS, chat transcripts, call metadata, and where you enable it, call recordings and transcripts;
(e) usage and technical information, including IP address, device and browser type, pages visited, actions taken in the Platform, and log data; and
(f) support and enquiry records, including the content of tickets and correspondence.
We do not deliberately collect sensitive information as defined in the Privacy Act. Please do not enter sensitive information into free text fields unless it is necessary and you have the consents required.
3.1 If you are a subscriber and you use the Platform to manage your own customers, leads or other individuals, you decide what personal information to collect about them, why, and how you use it.
3.2 You are responsible for collecting that information lawfully, giving those individuals an appropriate privacy notice, and obtaining any consents required, including consent to be contacted and consent to have calls recorded.
3.3 We hold and handle that information to provide, support, secure and bill for the Platform, or as you instruct us, or as required by law. We do not use it for our own marketing, we do not sell it, and we do not use it to train AI models.
3.4 If one of your contacts asks us for access to, or correction of, their information, we will generally refer them to you, because you are the organisation that holds the relationship with them. We will let you know when we do.
4.1 Directly from you, when you fill in a form, sign up, contact us, or use the Platform.
4.2 Automatically, through your use of the Platform and website, including through cookies, analytics and server logs.
4.3 From third parties, where relevant, including our payment processor confirming a transaction, and publicly available business sources where you have asked us to help set up your listings.
4.4 Where practicable, you may deal with us anonymously or under a pseudonym, for example when making a general enquiry. This is not practicable where we need to identify you to provide the Platform, take payment, or meet a legal obligation.
We collect and use personal information to:
(a) provide, maintain, support and improve the Platform;
(b) set up and administer your account and process payments;
(c) communicate with you about your account, billing, support and service changes;
(d) monitor for and prevent fraud, abuse and security incidents;
(e) send you marketing about our own products and services, where permitted; and
(f) comply with our legal obligations.
6.1 We may disclose personal information to:
(a) our third-party platform infrastructure provider, which hosts and operates the underlying software;
(b) hosting, storage and security providers;
(c) payment processors and financial institutions;
(d) telephony, SMS and email delivery carriers, to send your communications;
(e) AI model and voice providers, where you use AI features;
(f) analytics and support tooling providers;
(g) our professional advisers, including lawyers and accountants;
(h) regulators, law enforcement and courts, where required or authorised by law; and
(i) a purchaser of our business or assets, subject to that purchaser agreeing to handle the information consistently with this policy.
6.2 We do not sell personal information, and we do not disclose personal information to third parties for their own direct marketing purposes.
7.1 Some of our providers store or process personal information outside Australia. Our providers currently store or process personal information in the United States. If we begin using a provider that holds personal information in another country, we will update this policy.
7.2 Where we disclose personal information overseas, we take steps that are reasonable in the circumstances to ensure the recipient handles it in a way consistent with the APPs, including by entering contracts that impose privacy and security obligations.
7.3 You should be aware that overseas recipients may be subject to laws that differ from Australian privacy law, and that in some cases foreign law enforcement or government agencies may be able to compel access to information held in that country.
8.1 From 10 December 2026, the Privacy Act requires us to tell you about computer programs that we use to make, or substantially help make, decisions that could significantly affect your rights or interests. This section covers that.
8.2 We use automated systems, without a person reviewing each case, to:
(a) screen sign ups and transactions for fraud and payment risk, which can result in a sign up being declined or an account being held for manual review;
(b) detect abusive, spam or high risk messaging activity, which can result in a messaging feature being throttled or suspended; and
(c) apply billing rules, including retrying failed payments and restricting access for non payment.
8.3 The kinds of personal information used in those systems are: account and contact details, billing and payment information, IP address and device information, and Platform usage and messaging activity data.
8.4 Where an automated decision affects your account, you can ask us to have it reviewed by a person. Contact us at admin@profitplatform.com.au and we will review the decision and tell you the outcome.
8.5 If you are a subscriber and you use the Platform’s AI, scoring or automation features to make decisions about your own customers or leads, those are your decisions, not ours. You are responsible for meeting your own transparency obligations in relation to them.
9.1 Where you use AI features, including AI Chat and the AI Voice Agent, the content you or your contacts provide is sent to the AI model provider that powers the feature so it can generate a response.
9.2 We use AI providers that contractually commit not to use customer inputs or outputs to train their models. We do not use your data, or your contacts’ data, to train AI models for our own purposes.
9.3 AI generated output can be inaccurate. You are responsible for reviewing AI output before relying on it or sending it to a customer.
9.4 If you deploy an AI voice or chat agent to communicate with your contacts, you must configure it to identify itself as an automated assistant, and you must comply with the call recording requirements in the Compliance Addendum.
10.1 We may send you marketing about our own products and services where you have consented, or where you would reasonably expect it because of your existing relationship with us.
10.2 Every marketing message includes an unsubscribe function. You can also opt out at any time by emailing admin@profitplatform.com.au. We will action opt outs within 5 business days.
10.3 We do not use personal information for direct marketing on behalf of other organisations.
11.1 We use cookies and similar technologies on our website for essential functionality, to remember your preferences, to measure how the site is used, and for advertising measurement.
11.2 You can control or block cookies through your browser settings. Blocking some cookies may affect how the website works.
11.3 Where required, we will present a cookie notice giving you the ability to accept or decline non essential cookies.
12.1 We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. These include encryption in transit, access controls, role based permissions, and reliance on the security controls of our infrastructure providers.
12.2 No system is completely secure. We cannot guarantee absolute security, and you are responsible for keeping your own credentials secure and for using multi factor authentication where it is available.
If we become aware of a data breach that is likely to result in serious harm to any individual, we will assess it promptly, notify affected individuals and the Office of the Australian Information Commissioner where required under the Notifiable Data Breaches scheme, and, if the breach affects a subscriber’s data, notify that subscriber so they can meet their own obligations.
14.1 We keep personal information only for as long as we need it for the purposes described in this policy, or for as long as the law requires.
14.2 For subscriber account data, our standard retention is set out in clause 16 of the Terms of Use: exportable for 30 days after your account ends, then deleted, with residual backup copies generally overwritten within a further 90 days.
14.3 We keep billing and tax records for 7 years, as required by Australian tax law.
14.4 Enquiry and marketing records are kept for up to 2 years after last contact unless you ask us to delete them sooner.
14.5 When information is no longer needed, we destroy it or de-identify it.
14.6 Call recordings and transcripts are kept for as long as your account is active, unless you delete them sooner or set a shorter retention period in your account settings. When your account ends they are deleted with the rest of your account data under clause 14.2. If you record calls, you are responsible for choosing a retention period that matches the consent you obtained and what your own privacy notice tells people.
15.1 You can ask for access to, or correction of, personal information we hold about you by emailing admin@profitplatform.com.au.
15.2 We will need to verify your identity first. We will respond within 30 days.
15.3 We do not charge for making a request. We may charge a reasonable cost for providing access where a request is complex or requires substantial work, and we will tell you the cost before proceeding.
15.4 If we refuse access or correction, we will tell you why in writing and explain how to complain.
16.1 If you have a privacy concern, please contact us first at admin@profitplatform.com.au with the details. We will acknowledge your complaint within 5 business days and respond substantively within 30 days.
16.2 If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au, by phone on 1300 363 992, or by post to GPO Box 5218, Sydney NSW 2001.
We may update this policy. The current version is always available on our website with a “last updated” date. Where a change is significant, we will notify subscribers by email or through the Platform.
Faith Computing Pty Ltd trading as Profit Platform
Kirrawee, NSW, Australia
Email: admin@profitplatform.com.au
Phone: +61 413 099 279